Although Dutch artist Parra’s first design in his longstanding collaboration with Nike—the legendary “Amsterdam” AirMax 1—debuted in 2005, working with Nike SB has been a long time coming. Parra has his roots firmly planted in skateboarding, first picking it up in the Netherlands around 1988. From the early 90s till the early 2000s he was a sponsored amateur and competed in several competitions. After those formative years he focused more on the path of design and art, taking all the memories and heavy influences from skateboarding’s golden era with him on his new journey. Parra still skates today and recently started the skateboard company TIRED with his longtime friend Brad Staba.
Best known for his curved post-Pop imagery, highly saturated colours, and vibrant hand-drawn letters, Parra inhabits the worlds he creates with hybrid, surreal characters. Celebrated by galleries and championed by an underground following from the outset, Parra has quickly become a respected and eclectic artist worldwide. Working across drawing, painting, animation and sculpture, Parra creates an instantly recognizable style that defies easy categorization. Parra is also co-founder of cult apparel label ByParra and a member of electronic music group Le Le and post wave indie band Mich.
With the new Parra x Nike SB Dunk Low OG and Blazer GT, Parra brings his signature style of hypersaturated colors and whimsical humor to Nike SB shoes for the first time. To celebrate, we got Parra’s friend, Sven Barth, to make a custom ledge out of the multilayer Swoosh from the design and skated it with Eric Koston, Guy Mariano, Sean Malto, Brad Staba, Kevin Terpening and Ishod Wair in LA.
Although the first design in Parra's longstanding collaboration with Nike––the legendary 'Amsterdam' Air Max 1––debuted in 2005, working with Nike SB has been a long time coming.See More
In this episode of Not Here By Luck, Wasted Talent and Rianne cruise around Brighton, link up with Josie and get lost on the tube.