SB: Individual style is such a big part of skateboarding, how did the jerseys you designed personify that individuality?
Parra: I think that using an artist who is connected to skate, like myself, is a reflection of the commitment to the style of skate. Since the early beginnings, art has played an enormous part in the culture of skateboarding- from the graphics on our boards to articles and skate ads in the magazines to the colorful graphics on apparel
I think the overall concept of being able to choose from a variety of kits varying from minimal graphics to the full-blown graphic art treatment is more a reflection of the skateboarder's individuality. Every skater is different and likes different things, some might not feel as comfortable in a super colorful outfit and some skaters might really love loud gear.
For instance, I have a better session if I have on white shoes, for some reason that works for me. As skaters ourselves, we recognized that need for style that fits the skater and took it seriously. Now I just hope someone will pick the outfit that I designed!