In 2010 John Vitale sold his shop in Northern California and headed to Portland, Oregon to follow a different beat. Inspired by the blues, he formed The Killing Floor, a hardgood brand with a lyrical feel and a mission statement to push skateboard graphics further from the norm and closer to the notes in art, music, and design that channel the perpetual risk and reward of skateboarding’s rhythm.
Drawing from the obscure and abstract, The Killing Floor capsule transforms four apparel pieces into creative vehicles with their own unique tempo. Modern psychedelia meets angular color blocking turning staples such as a classic graphic tee, SB jacket, fleece hoodie, and flatbill hat into a visual playlist inspired by roots, tempo, and tone.
The Killing Floor capsule releases May 15th in select skateshops and May 19th in SNKRS.