Zoo York

With the core of the SB Team established and amplified by their signature colorways, Nike SB used the Dunk to tell a larger story by leveraging pioneering East Coast brand, Zoo York. More than their connection to then team rider Danny Supa, Zoo’s rise was emblematic of a shift in skateboarding itself. Designed by co-founder and art director, Eli Morgan Gesner, the stenciled treatment mirrored Zoo’s aesthetic and sharp metropolitan take on type.