Nike SB Dunk Low // Bruin Mid

Why So Sad?

Official colorway


Date Released

November 2022

Box Color

Striped Box Era

Why So Sad? is a cycling and skate-focused campaign founded by John Rattray with the goal of driving awareness, education, and fundraising around mental wellbeing & suicide prevention in the skate community. Along with using cycling and skating as tools to open the conversation, Why So Sad?’s north star is helping the skate community see that this subject might be less scary than we think and seeks to shine a light on some of the great new work that exists in this field.

Part of their approach is to use colloquial trick names such as the sad plant, melancholy, and mayday (pivot fakie) as devices to help people find a light-hearted way into what can be a difficult subject.

For their first collaboration with Nike SB that creative spark and spirit manifests in two silhouettes with custom art created by Jon Horner. Comic fun with a poignant message, the Nike Dunk Low Pro SB and Nike SB Bruin Mid are more than functional skate shoes, but conversation starters, talking points, and a gateway to asking simple questions that unlock the support so many need.

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Hear more from John Rattray, Chris Jones, and others discussing their experiences learning to manage mental health and approaching the subject openly through skateboarding.

The Dunk Low Pro SB and Nike SB Bruin Mid are available November 4 in 🇺🇸& 🇪🇺 and November 21 globally.